Why South Florida’s Most Ambitious Businesses Run Their PR Through BoardroomPR
South Florida plays by its own rules. The business culture here moves faster, the media landscape shifts more dramatically, and the stakes — financial, reputational, and competitive — are higher than almost anywhere else in the country. This is a market where a luxury condo tower can go from groundbreaking to sold-out in a single news cycle, where a healthcare executive’s public profile can determine the outcome of a major partnership, and where a single social media controversy can unravel years of brand equity before the weekend is over.
In a market like this, the difference between a good public relations firm and the right one is everything.
Since 1989, BoardroomPR has been the communications partner that South Florida’s most ambitious businesses trust when the stakes are real. Founded by Julie Talenfeld and headquartered in Fort Lauderdale, the firm has grown into one of Florida’s largest and most recognized PR agencies — with a statewide footprint of eight offices, a roster of clients that spans every major industry, and a track record of results that speaks louder than any agency pitch. Ranked among Florida’s top PR firms by O’Dwyer’s and recognized year after year by the South Florida Business Journal, BoardroomPR has done something no competitor has managed to replicate: built an unshakeable reputation in a business where reputation is the only currency that matters.
Built Here. Built for Here.
South Florida is not simply a geographic designation — it is a business ecosystem unlike any other in the United States. Miami’s Brickell corridor is one of the most internationally connected financial centers in the Western Hemisphere. Fort Lauderdale’s marine, aviation, and professional services industries attract global investment. Boca Raton and Palm Beach County are home to some of the country’s most sophisticated healthcare, legal, and real estate enterprises. And woven through all of it is a media environment that is multilingual, multicultural, relentlessly fast-moving, and watched closely by national and international audiences.
Navigating this environment requires something that cannot be outsourced or approximated — genuine, earned knowledge of how South Florida works. BoardroomPR’s professionals are not transplants learning the market from a conference room. They are embedded in the civic, business, and media fabric of the communities they serve. They know the editors at the Miami Herald and the South Florida Sun Sentinel. They have relationships with the producers at NBC6, CBS4, Local 10, and WSVN. They understand that a story that plays in Broward County needs to be framed differently than one targeting Miami-Dade’s bilingual business community or the high-net-worth readership of Palm Beach County’s most influential publications.
That depth of local knowledge, combined with the reach of a firm that also maintains relationships with national outlets including Forbes, Bloomberg, The Wall Street Journal, CNN, and CNBC, is the combination that makes BoardroomPR genuinely irreplaceable in this market.
Eight Offices. One Florida-Wide Network.
BoardroomPR’s geographic footprint matches the ambitions of the clients they serve. Whether a company is headquartered in Miami’s financial district, expanding into Tampa’s booming business corridor, or launching a project that demands simultaneous coverage across multiple Florida markets, BoardroomPR has the infrastructure to execute at every level.
Fort Lauderdale (Headquarters) 1776 North Pine Island Road, Suite 320 Fort Lauderdale, FL 33322 📞 (954) 370-8999
Miami 601 Brickell Key Drive, Suite 700 Miami, FL 33131 📞 (305) 974-6878
West Palm Beach 515 N. Flagler Drive, Suite 350 West Palm Beach, FL 33401 📞 (561) 940-1364
Boca Raton Boca Raton, FL
Naples 3606 Enterprise Ave, Suite 200 Naples, FL 34104 📞 (239) 467-2491
Tampa 610 E. Zack Street, Suite 110 Tampa, FL 33602 📞 (813) 710-9175
Orlando 20 North Orange Avenue, Suite 1100 Orlando, FL 32801 📞 (407) 693-0800
St. Petersburg St. Petersburg, FL
All offices are open Monday through Friday, 8:00 AM – 6:00 PM.
This is not a network built for appearances. Each office is staffed with communications professionals who are actively engaged in their local markets — attending industry events, cultivating media relationships, and staying fluent in the stories that matter most to the businesses and communities they serve. For clients with multi-market needs, BoardroomPR’s offices operate as a coordinated statewide team, delivering consistent strategy with local precision in every market simultaneously.
The Services That Drive South Florida Success
Crisis Management: Protecting What You’ve Built When It Matters Most
In South Florida’s high-visibility, high-velocity business environment, the question is never really whether a crisis will occur — it is whether a company will be prepared when it does. A development project facing neighborhood opposition, a law firm principal named in a headline, a healthcare organization navigating a regulatory challenge, a restaurant group managing a viral moment gone wrong — these situations unfold in real time, and the response strategy executed in the first hours determines whether a company controls its narrative or loses it.
BoardroomPR’s crisis management practice has been forged across more than three decades of exactly these situations. The firm’s approach is built on preparation first: comprehensive scenario planning, stakeholder communication frameworks, spokesperson training, and message development completed long before a crisis materializes. When the moment does arrive, the team mobilizes immediately — coordinating internal and external communication, managing media inquiries, and steering the narrative toward resolution with the kind of calm, strategic authority that only comes from experience.
For South Florida companies operating under the constant spotlight of an intensely active media market, this capability is not optional. It is the insurance policy every serious organization needs.
Media Relations and TV Placements: Stories That Reach the Audiences That Matter
Relationships are the foundation of South Florida’s business culture — and nowhere is that more true than in the world of earned media. BoardroomPR’s media relations and TV placements practice is built on relationships that have been cultivated, respected, and deepened over decades.
The firm’s account teams work daily with the journalists, assignment editors, and television producers who set the agenda for South Florida’s most influential media outlets. Those relationships translate into something no press release distribution service can manufacture: genuine access, genuine credibility, and genuine coverage that reaches the decision-makers, investors, customers, and community leaders who matter most to a client’s business.
From front-page features in the Miami Herald and the South Florida Sun Sentinel to executive interviews on the region’s top-rated television newscasts, from industry trade publications to national platforms with global audiences, BoardroomPR delivers media results that move the needle in ways that go far beyond column inches and broadcast minutes. They deliver authority — the kind that shapes how a business is perceived by the audiences whose opinions determine its future.
Social Media and Digital PR: Owning the Conversation Online
South Florida’s population is one of the most digitally engaged in the country — younger, more mobile-first, and more active across social platforms than almost any comparable market. For brands operating in this environment, a powerful digital presence is not an afterthought to traditional PR strategy. It is the strategy’s essential other half.
BoardroomPR’s social media and digital PR practice was built with exactly that integration in mind. The firm’s digital communications team develops platform-specific strategies for Instagram, LinkedIn, Facebook, TikTok, X (formerly Twitter), and the emerging channels where South Florida’s most influential audiences spend their time — always anchored in the same commitment to authentic, purposeful storytelling that defines every BoardroomPR engagement.
The firm’s digital capabilities extend well beyond content calendars and follower counts. BoardroomPR manages influencer identification and partnerships, executes online reputation monitoring programs, develops search-optimized thought leadership content, pursues podcast placements, and creates the kind of digital ecosystem that amplifies every earned media win across multiple channels simultaneously. When a BoardroomPR client lands a profile in a major publication, that placement becomes the cornerstone of a digital campaign that extends its reach, builds search authority, and keeps the story working long after the original publication date.
Branding and Reputation Management: The Competitive Advantage That Compounds
In South Florida, where personal relationships and professional reputations are the currency of business, the way a company is perceived in the market is often as important as the quality of its product or service. A law firm’s reputation among referral sources determines its pipeline. A developer’s standing in the community shapes the regulatory environment their next project will face. A healthcare organization’s public image influences patient volume, physician recruitment, and philanthropic support simultaneously.
BoardroomPR’s branding and reputation management practice exists to build, protect, and continuously strengthen this most essential of business assets. The process begins with a rigorous, honest audit of how a client is currently perceived — across media coverage, digital sentiment, search results, and key stakeholder communities — and uses those findings to build a strategic communications blueprint designed to close the gap between current perception and the positioning that best serves the client’s long-term business objectives.
This is not a short-term exercise. Reputation is built through consistent, credible, strategically disciplined communication over months and years — and BoardroomPR’s long-term client relationships, many spanning a decade or more, reflect the firm’s commitment to exactly that kind of sustained partnership. The clients who have been with BoardroomPR the longest are also, not coincidentally, some of the most recognized and respected names in South Florida business.
Proven Across South Florida’s Most Demanding Industries
BoardroomPR’s expertise is not generalist — it is deep, sector-specific, and continuously refined through active client work across the industries that define South Florida’s economy.
In real estate and development, the firm has driven the media campaigns behind some of South Florida’s most prominent residential and commercial projects, generating the sustained visibility that fuels sales, attracts investors, and builds the developer brands that earn premium positioning in a fiercely competitive market.
In legal services, BoardroomPR has helped law firms of every size — from boutique specialty practices to large regional firms — build the thought leadership profiles, award recognition, and media presence that translate directly into business development and lateral recruiting.
In healthcare, the firm navigates the particular communication demands of an industry where credibility, sensitivity, and regulatory awareness must inform every public statement — helping hospitals, physician groups, and healthcare technology companies build visibility without sacrificing the trust that patients and the public place in them.
In hospitality and tourism, where South Florida’s identity as a global destination is both an asset and an expectation, BoardroomPR crafts the narratives that keep hotels, restaurants, entertainment venues, and destination brands top-of-mind for the travelers, locals, and lifestyle media that drive their business.
What Three and a Half Decades of Results Look Like
The truest measure of a PR firm is not the awards on its wall or the case studies on its website — it is whether clients stay, and whether they succeed. BoardroomPR’s answer to both questions is unambiguous.
The firm has maintained client relationships spanning 15 years or more with some of South Florida’s most prominent organizations. Their work has helped law firms achieve national rankings, nonprofits raise millions in private funding, real estate brands become household names, and hospitality groups expand across the state on the strength of the visibility BoardroomPR generated for their flagship concepts.
Ed Easton, Chairman of The Easton Group, describes BoardroomPR as “a first-class PR firm” with “a strong reputation for professionalism, creativity, and delivering real results.” Ruth Trezevant of Oasis Outsourcing credits the firm with helping build her company’s brand “locally and nationally” over a partnership that has lasted more than 15 years. Sarah Franco of JAFCO attributes several million dollars in annual private fundraising directly to BoardroomPR’s public relations work on the organization’s behalf.
These are not testimonials from satisfied customers. They are endorsements from business leaders who have seen BoardroomPR perform under pressure, in complex environments, with real stakes — and who have chosen to keep the relationship going year after year.
The South Florida PR Firm That Has Earned Its Reputation
South Florida rewards excellence and exposes mediocrity with equal speed. In this market, a PR firm’s track record is not something that can be fabricated or borrowed — it is built in the field, one client engagement, one media placement, one crisis navigated, and one reputation protected at a time.
BoardroomPR has been building that track record since 1989. With eight offices across Florida, a team of seasoned communications professionals who are genuinely embedded in the markets they serve, and a full-service platform capable of handling everything from a daily media outreach program to a statewide multi-market campaign, the firm offers South Florida businesses something that is genuinely difficult to find: a PR partner with the local intelligence, the strategic depth, and the proven results to make a real difference.
When your reputation is on the line — and in South Florida, it always is — there is one firm that South Florida’s most successful companies call first.
Connect with BoardroomPR at www.boardroompr.com or reach the office closest to you:
Fort Lauderdale (HQ): (954) 370-8999 | Miami: (305) 974-6878 | West Palm Beach: (561) 940-1364 | Naples: (239) 467-2491 | Tampa: (813) 710-9175 | Orlando: (407) 693-0800
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